Work Process

Educational institutes must establish themselves as the first preference to students and parents as well as recruiting companies to provide talents required in different industries. Institutes have seen a vast improvement in their key operations with our services provided to the Education Industry.

1. Market Research required for establishing Brand entity.

• Understanding the details and views on the positioning of the Institute in a specific market.
• Designing and conducting the market research plan based on the Client’s inputs.
• Data Compilation and Analysis by experts.
• Market Research Report submitted to Client.

2. Market Data Analysis and Design of Branding Plan.

• Determining the right Branding Plan using the market research data analysis also keeping in mind the competitor’s set up, Brand USP, and Branding Plan budgets.
• Presentation of branding plan to Client management.
• Release of Branding Plan for implementation upon the Client’s approval.

3. Design and Implementation of Efficient Student Admission Process.

• Designing student admission process based on market research results and previous years’ data analysis.
• Discussing and designing the final student admission process based on the Client’s inputs.
• Implementing the approved Student Admission Process.

4. Design and Implementation of Efficient Campus GDPI system.

• Designing the client facility, student caliber, and other systems based on Market research results and previous year’s recruitment data analysis.
• Professional Presentation and company visits to Institute to finalize the Campus GDPI and recruitment programs with various companies.
• Design and implementing upgraded programs for Institute trainers and students as per the latest requirement of recruiting industries.
• Design and implementation of student & recruiter feedback system based on recruitments and data analysis.

5. Design and Implementation of resource utilization system for client.

• Understanding of existing resources like a manufacturing facility, human resource in design, manufacturing, and servicing.
• Discuss and designing a professional plan for the utilization of internal resources by external industries and conducting industry visits if required.
• Implementing the finalized Resource Utilization Plan.

6. Design and Implementing the monitoring and reviewing system for Branding Plan, Student Admission Process, Campus GDPI, and Recruitment Process, and Resource utilization plan

• Designing and implementing the Monitoring and Review system for a specific plan for the process.
• Corrective actions on GAPs/ problem areas by conducting periodical Reviews and Management Reporting.
• Incorporating improvements in the Monitoring and Review system.

7. Manual Data acquisition and analysis for improvements in Branding plan, student admission process, campus GDPI, and recruitment process and resource utilization plan.

• Creating manual data acquisition formats for various plans and processes based on the Client’s inputs.
• Review and finalizing the formats for data acquisition and monitoring.
• Design and Implementation of a periodical review system for data acquisition and analysis.
• Submitting analysis reports to the management.

8. Digitalization and E-commerce Management of Branding plan, student admission process, campus GDPI and recruitment process, and resource utilization plan and analytics.

• Understanding existing manual systems and Review system to be converted to digital.
• Designing tailor-made digital systems for various plans and processes based on the Client’s inputs and release it for trials.
• Implementation of a digital system for normal functioning.

9. Design and Implementation of the Global Student Admission Process.

• Understanding the Product details such as its facility, credentials of Institute, and client expectation for a global presence.
• Designing the initial plan involving students’ native country, local education caliber, and connectivity with the Institute’s Educational system.
• Understanding the Government treaties with different countries for student exchange programs.
• The communication, presentation, and required visits with overseas agencies.
• Finalizing commercials done with students/ agencies to take admission process ahead.
• Design and implementing improvements for participation in Global Education related exhibitions and programs.

10. Design and Implementation of Franchise Module (Business to Business expansion) for Educational Institutes.

• Understanding the Client’s lookout for expansion for business to business expansions.
• Designing the franchise plan including necessary details, roles, and responsibilities of Franchisor and Franchisee, ROI calculations, and terms and conditions based on the client’s inputs and evaluation by subject matter experts.
• The approved Franchise Plan is released for sale.
• Meeting and finalizing the deals with potential Franchisee.
• Design and Implementation of periodical reviews and analysis of the Franchise module.
• Submitting the analysis reports and corrective actions to Franchisor.

For any entrepreneur or Startup company in FMCG segment there are many challenges like how to arrive at right manufacturing capacity, resources like raw material and skilled human resource, liasioning and necessary compliances from concerned authorities, Construction etc. This part of activities is more or less taken care by plant and manufacturing process vendors and experts , however the market related information which is vital before the Product design is finalized ,which is part of market research and initial stage of Product development is provided by us.

Our Clients get associated with us for such services through following professional work processes –

Sales Planning Activities

• Understanding the manufacturing process and the unique points about the Product, its availability and target Consumers from client’s point of view
• We analyze the shared information and our team works on market research and verifies the actual conditions like other similar Products, its unique selling points, target consumers, price and commercials etc.
• The critical feedback derived from market is shared with the client so that marketable Products are produced.
• The important assistance is provided to client in making most effective marketing and sales structures whether it is manual sales or digital.
• The right set of supply chain management is designed based on market size, frequency of supply and optimized logistics.
• Based on the design of supply chain management, the respective partners of supply chain namely stockiest, distributors are appointed.

Post Product Launch Activities

• The Products are launched and actual sales process is monitored for improvisation and stability.
• Sales data acquisition and analytics are carried out for deciding different strategies for sales and branding.
• Continuous seamless support to client in running the sales and supply chain management is provided.
• Depending on need the assistance is also provided for other sales revenue tools like online business development, franchise and exports.

Apart from above activities, necessary support can be provided for primary and secondary packaging design, branding campaigns and other sales promotional activities like in shop activities, wet sampling campaigns, consumer surveys etc.

Many FMCG companies face various issues in marketing and sales functions as well as supply chain management as the controlling of sales and supply chain structures becomes difficult with growing companies. Even though companies are achieving sales , the actual coverage and brand does not grow significantly or even it is stagnant in many cases. We undertake the gap analysis of such situations and help our clients in reaching to root causes. Once the root causes are identified, the corrective measures are taken and performance is achieved. As the gap analysis usually not possible in day to day normally running organizations, the external support for analysis is effective and result oriented.

The clients who are undergoing such situations get associated with us . Following is a work processes –

Existing System Review and data acquisition

The client’s existing sales and supply chain systems are reviewed for its functionality and studied in detail. All such observations and shared data is analyzed as Gap Analysis. The observations are shared with Management and necessary corrective action plan is made.

Executable Actions

• The actions may involve corrections in basic sales system, human evaluations and roles, MIS reporting, Creating realistic or market oriented business plan coverage of area and its relation with sales revenue, instantaneous and long-term remedies to handle sales competition in markets, verification of Product positioning, pricing policies, right size and SKU of Product, mobile applications and data acquisition, regular sales and supply chain reviews at fixed intervals for close monitoring etc. All these actions will contribute to systematic sales and sustainable growth as per business plan.
• We also help our clients in taking strategic sales decisions by which the sales volumes are added. This mainly involve the B2B sales and co- branding/ private labelling. This action helps to engage the manufacturing for large Production runs and bringing in savings through better utility consumptions, raw material planning and inventory management.
• Another area where we extend our help to our clients is we establish export markets for them after carrying out necessary study overseas and contracting with right business houses depending on type of Products.
• Our clients with large Product baskets, take our support in market research prior to new Product development, consumer surveys on regular intervals for analysis and betterment in Product and services. The routine in-shop activities and helping sales teams to participate in trade exhibitions is also part of our assignments.
• Brand campaigns are undertaken as per requirement where our creative team helps our client in paper media , hoardings, radio and TV commercials. We ensure optimization of branding budgets by critical selection of type of campaigns.

In case of Startups the Product range is limited and having high budgets for marketing is not possible. In such case Digital Marketing is the best option. The Digital Marketing provides necessary platform for displaying the Product and related information which can educate and attract buyer to buy the Product. The Product may be purchased from online portal and generally home delivered.

For all those companies which are already established in retail market, the Digital Marketing helps in covering more customers who are buying from online source. The Digital Marketing also provides platform for digital ad campaigns for Products and several other campaigns like consumer forums, community interactives etc.

The clients having need of such services get associated with and following is work process –

• Clients approach us for providing sales and distribution related online marketing services.
• We carry out the entire market research as we carry out in case of retail marketing and distribution.
• Once market research is completed, we decide the strategy for Digital Marketing and according the steps are taken.
• The Products are displayed in one or many online portals which facilitates the payment and sales for the Product.
• The supply chain is managed by online portals and Products are delivered to consumers.
• Based on requirements, we also provide the complete website designing, SEO activity and maintenance packages to our clients.

Due to larger market coverage and steep competition from other brands , it has become essential to collect various sales data and analyse for business strategies and planning. The data analysis plays vital role in understanding of consumer behaviour in terms of buying frequency and quantity , preferred Products, sudden or gradual drop or rise in sale etc. and much more. It can also provide information about efficiency of supply chain efficiency and the gaps in the system. This data acquisition and processing for analysis is essential in strategic planning while dealing in volatile markets.

The process for all such clients who look forward to have Sales Data Acquisition and analysis system the work process is as under –

• Clients share its existing data acquisition system which is reviewed by our experts for its authenticity , frequency and accuracy.
• We provided necessary systems to sales team by which information and data can be easily collected without any hassle and reaches to centralised system.
• The centralised system is robust and ensure storage of essential data safely and its reProductions while reports are generated in desired formats.
• The generated reports are analysed by experts and necessary measures are taken followed by action plans for market in terms of sales and/ or supply chain.

In highly competitive and volatile markets , every day there is fear of copying and data theft. To provide protection from such conditions the legal protections and Patent the Products and brands has become essential than never before.

The unprotected Products lead to high risk of legal challenges and harassment from competitors and it is not only loss of money and credentials but results into deterioration of market reputations.

To avoid this scenario we help our clients to provide legal protections by providing Patent service and our client can follow following work process –

• Contact us with the required information for existing Products and brand name.
• We verify the name and specifications of Products , its position in the market and threats from other similar Products.
• The necessary changes are made in specification of Product and applied for Patent and entire process is taken care off on behalf of our clients.
• After certain duration , Patents are obtained and renewed providing the necessary legal protection to the Product and brand.

The Product Development stage is really critical from many angles like quality of Product , its shelf life , its durability during transit , technicality in packaging and an attractive exteriors which attract the consumer. It is always essential to study market conditions for the Product which is under design and development stage. Hence the inputs received from market become very important and need to be incorporated in Product at early stage.

Thus market research , study of competitors , distribution networks selection , branding campaigns , consumer feedback before launching of Product are very critical. We provide all such services related to marketing , sales and branding to our clients and our clients can follow following work process –

• Share with us about the Products ( confidentiality in maintained by signing Non Disclosure Agreement ) and target consumers , market in the client’s mind.
• Our research team takes up necessary market research and develop analysis which is used during Product development stage.
• Once the Products are developed it is taken to market before the launch and distributed to consumers and feedbacks are obtained. The obtained data is analysed and necessary inputs are given to manufacturing for making necessary changes. This is pre launching process.
• The Launching process is designed with incorporation of paper media Ad, radio ad or TV commercial as applicable. The well-defined supply chain takes over the distribution after launch.
• We train our clients sales team for retail sales and monitor the process for period agreed in contract. Many times we also help our clients in selection of right people for right positions for maximum performance.
• We undertake consumer surveys on fixed intervals for checking the sales and distribution functions and consistency in quality of Product.
• We support our clients in selecting right form of brand campaigns and its implementation which in turn controls the costs on branding operations.

There is always a dream for every manufacturer to develop global markets for the Products and we realise this dream for our clients.

We provide services through following work process for our clients who intend to create exports or global markets for their Products.

• Our client share the Product details like specifications , speciality and our experts team study the same. Our global Sales experts generate information about similar Products from different parts of Globe and initiate the process.
• The sample Products with necessary specifications are shared with potential global buyers , the Products are tested for global conditions and statutory norms and minimum lot conditions. The prices and terms of payments and inspection formalities are evaluated and decided before necessary contracts take place between , our clients buyer and us.
• The complete contracts are monitored for right Product inspections, delivery and payment for stipulated time frame endorsed in contract.

Many times after taking up necessary steps towards Marketing and Sales the manufacturing capacity is not fully utilised and it contributes to additional costs. In such case it is always wise to create Products for other business organisations who are unable to invest in manufacturing or have more interest in Sale and Distribution of Products. We organise such business demand in the market for our Client on specified requirement and help them to occupy their manufacturing and bring reduction in costs.

The Client who is interested in creating private labelling / co packaging for other companies can get in following work process –

• Share details like available capacity of manufacturing and Product line with specifications and time frames.
• We study the requirements and organise our resources to identify those clients who need such Products to be produced under their brands on monthly basis.
• Both manufacturer and buyer are organised to meet and discuss the business deal in our presence.
• On successful agreement of various points like specifications , packaging facility , quality management and manufacturing costs and minimum volumes the contracts between Manufacturer, Buyer and us is signed and executed.
• The execution of contract is monitored between manufacturer , buyer and us on regular intervals and constraints if any are removed after mutual discussions