For any entrepreneur or Startup company in FMCG segment there are many challenges like how to arrive at right manufacturing capacity, resources like raw material and skilled human resource, liasioning and necessary compliances from concerned authorities, Construction etc. This part of activities is more or less taken care by plant and manufacturing process vendors and experts , however the market related information which is vital before the Product design is finalized ,which is part of market research and initial stage of Product development is provided by us.
Our Clients get associated with us for such services through following professional work processes –
Sales Planning Activities
- Understanding the manufacturing process and the unique points about the Product, its availability and target
Consumers from client’s point of view
- We analyze the shared information and our team works on market research and verifies the actual conditions
like other similar Products, its unique selling points, target consumers, price and commercials etc.
- The critical feedback derived from market is shared with the client so that marketable Products are produced.
- The important assistance is provided to client in making most effective marketing and sales structures whether
it is manual sales or digital.
- The right set of supply chain management is designed based on market size, frequency of supply and
- Based on the design of supply chain management, the respective partners of supply chain namely stockiest,
distributors are appointed.
Post Product Launch Activities
- The Products are launched and actual sales process is monitored for improvisation and stability.
- Sales data acquisition and analytics are carried out for deciding different strategies for sales and branding.
- Continuous seamless support to client in running the sales and supply chain management is provided.
- Depending on need the assistance is also provided for other sales revenue tools like online business
development, franchise and exports.
Apart from above activities, necessary support can be provided for primary and secondary packaging design, branding campaigns and other sales promotional activities like in shop activities, wet sampling campaigns, consumer surveys etc.