FMCG (Fast Moving Consumer Goods)
Whether in the online or offline market, most manufacturing companies offering FMCG products face a crucial challenge in their business growth – revealing their products to the larger and right targeted market. Retaining the first choice of your customers as a brand is inevitable to not only survive but also thrive in the market competition.
For the past decade, the trends in the FMCG industry in India have been rapidly changing, so are the customers’ demands. Thus, the companies must focus on their products and brand to stand out in every aspect, including the quality, technical packaging, as well as efficient supply chain management.
An extensive market research, sustainable and efficient Sales and Distribution Management, and brand promotion are the three crucial steps companies in FMCG industry have to climb. With the subject matter experts and skilled team of VRA by your side, you can ensure the successful operations and management of key business processes to not just survive but stand out in the brand competition.
We offer services to Food segment including Snack, Beverages, Dairy, RTE products, Bakery & Confectionery, Vegan products etc., and for the Pharma sector including Nutritional and healthcare products etc.
ENGINEERING / INDUSTRIAL
Companies offering engineering / industrial products have to face distinctive challenges to set their mark in the market such as compatibility with the existing setup, awareness, and knowledge of the product by seller, and other commitment deliverables in terms of agreed performances.
Thus, for typical Engineering / Industrial Product Business, Sales and Distribution plays a vital role as it drives the complete product manufacturing activity. As the products offered for Engineering / Industrial market are specialized, identifying the right users / consumer market becomes a complex yet crucial task for the companies. However, with the substantial market research and an efficient Sales and Distribution Management System in place, you can ensure the successful operations of key business processes and reach the target market for your products.
The field of Education faces different challenges apart from that of manufacturing and corporate industries. Building the brand image of the institute and creating awareness and confidence so both the parents and students will want to prefer the institute. Creating the inhouse developmental programs for students to understand outside industries, measure performance, and sharpen their capabilities to nurture the best resources for industries. However, with our extensive market research, proper brand image plan, and efficient student admission and campus GDPI systems, you can create the brand institute image that both parents and students want to prefer.
START-UPS (Food, Pharma & other FMCG products)
Start-ups have been thriving in the market with their unique products and the ability to offer these products to the right consumer market with the right insights. Thus, extensive market research and efficient Sales & Distribution management are what takes the most to find the right target market and to offer your products to larger coverage areas. With our talented team and subject matter experts, the tailor-made services offered by VRA to the Start-ups will help you thrive in the market competition and reveal your products to the larger coverage area and the right consumers.