The reputed FMCG Client was struggling to get clarity about his brand value, consumer preference, and space in the marketplace for the new product in the Greater Mumbai region.
Our expert team at VRA conducted market research and analyzed the acquired data helped the client define key factors that involved target consumer, product competition and position in the marketplace, right SKU for a product, launching schedule, and sales promotion strategies. This well-defined and executed plan achieved better results and saved from uncertainties and issues, ensuring the quicker and smoother establishment of products in the market.